The Underground Culinary Tour

How the New Metrics of Today's Top Restaurants Are Transforming How America Eats

  • Danny Meyer, Union Square Hospitality Group

    “The real Underground Culinary Tour is not for the faint of heart. All the tour’s secrets – the cutting-edge trends, the wisdom of employing data and technology, the hidden dining revolution – are all yours and may be gleaned with the turn of a page.”

  • Will Guidara, Eleven Madison Park & The Nomad

    “These days, there are a dizzying number of tech companies sprouting up within the hospitality world- all with the intent of making our lives easier, the guest experience better, and our bottom lines more intact. But Damian has been doing just that for decades. The vision he showed (and continues to show!) is inspiring. Add to that his genuine and profound passion for food and hospitality… There is a lot to love about Damian, and even more to learn from."

  • Tom Colicchio, Crafted Hospitality

    “Avero has become the go-to tech company for the hospitality industry, but the secret to Damian's success lies in his deeply rooted passion for food.... which The Underground Culinary Tour illustrates brilliantly!”

  • Michael Mina, Mina Group

    “I can’t imagine running our restaurants without the technology that Damian and his team have created – the access to the data and information allows us to better understand what our guests are looking for, and to better serve them. He has helped us to evolve, and to continue to strive to deliver the very best for our guests.”

  • Jean-Georges Vongerichten, Jean Georges Restaurants

    “Damian, through Avero, has increased financial transparency and reporting through a well thought out interface, designed for people who love to cook and provide amazing hospitality. The Underground Culinary Tour is a reflection of how people like me began to work with technology to provide a better guest experience.”

  • Christian Clerc, Four Seasons Hotels & Resorts

    “At the heart of every great restaurant are the passionate people who bring it to life. No one knows this better than Damian Mogavero. In The Underground Culinary Tour, Damian shows how data and technology are empowering people to embrace change and transforming the guest experience across our industry.”

  • Geoffrey Zakarian, Iron Chef

    “A gift to restauranteurs and businesses of all stripes, showing us all how innovation, passion and technology can inject logic and common sense into any business and become a game-changer.”

  • Pietro Satriano, Former President & CEO, US Foods

    “Damian Mogavero's book not only takes the reader through a wonderful journey of what it's like to run a restaurant, it shows how technology and analytics is transforming one of America's biggest and most visible industries.”

  • Gary Loveman, Former Chairman & CEO, Caesars Entertainment

    “Damian shows how analytics and thoughtful food make for a memorable meal for both patrons and restaurateurs alike. His work was the source of great value to Caesars and will be to you, no matter the industry, whether you run restaurants or simply dine happily in them.”

  • Rick Federico, Former Chairman & CEO, P.F. Chang's

    “Damian has successfully married the art and the science of being a restauranteur. The art comes from his deep passion for food and the science comes from his natural curiosity of how to genuinely improve the guest and teammate experience. The Underground Culinary Tour brilliantly blends both in an informative and entertaining fashion.”

  • GJ Hart, Former CEO, California Pizza Kitchen

    “Damian has definitely blazed new territory in how to utilize data to improve your restaurant business in an effective practical approach. His passion for food and hospitality are truly unparalleled which shows that loving what you do is all inspiring and creative. You should check out the underground culinary tour to see exactly how creative he is.”

  • Kevin Brown, Former CEO, Lettuce Entertain You

    “Damian's incredible vision and ability to combine his passion for food and analytical intelligence have helped bring an extraordinary tool into existence. The insights and information Avero offers have allowed Lettuce Entertain You and the entire hospitality industry to see a different side of the business.”